The structure of well-planned website can increase your rankings in Google search results. This time we will learn how to organize and structure your website so
search engines can find the best and profitable content from our site
and visitors also have an interesting experience during their visit to
our site.Why the site structure is very important for your successI want you to imagine that you will begin to build your dream home. May be with any style you like, with as much space as you want. You can have a large indoor swimming pool, library and cinema indoor cool with a large size as well.How did you start the project? Where are you going to start?It is unlikely you immediately begin to build the foundation before making architectural plans. You'll want this house is comfortable, easy to get around in it, and a logical layout, but intuitive. This is the same as your site.Plan
your site structure, ranging from navigation, logic, and know the
keyword you are targeting is crucial to the success of your site to
attract traffic
The structure of well-planned website can increase your rankings in Google search results. This time we will learn how to organize and structure your website so search engines can find the best and profitable content from our site and visitors also have an interesting experience during their visit to our site.Why the site structure is very important for your successI want you to imagine that you will begin to build your dream home. May be with any style you like, with as much space as you want.
You can have a large indoor swimming pool, library and cinema indoor cool with a large size as well.How did you start the project? Where are you going to start?It is unlikely you immediately begin to build the foundation before making architectural plans. You'll want this house is comfortable, easy to get around in it, and a logical layout, but intuitive. This is the same as your site.
Plan your site structure, ranging from navigation, logic, and know the keyword you are targeting is crucial to the success of your site to attract traffic.
Only the index page that Google can appear at the Google search results.
Link Power - Distribute all the links you to every page / pages you
Link Power comes from other sites linked to your site. And of course with the keyword competition. This is an important factor to decide where the page / pages you will appear in search results / Google.
Usability - helping with the user find what content they want quickly (with little clicks as possible).
Let's look at the actual site
Come see the structure of the actual site so that you can understand what I mean.
When you connect a page from the home page or your main navigation, it means you are stating that the link connected to your page is important.
Look at how Amazon.com connect the link to the page you want to find the user.
How is keyword research can provide advice on the structure of the site
We know that keyword research can tell you what people like. So, we can use that information to plan the structure of our site.
This is the general form of the site.
You definitely tend to target the keyword "main" on the homepage of your business, while the long tail keyword you are targeting on the next page.
Your keyword choice depends on:
The size of the niche keyword / specific
How relevant his specific keywords with your business
How many resources do you have to create new content
Home page image above targeting the keyword "beads" (rosary to pray).From the home page, and then plug it into the category pages. Where we will target the wording longer (long tail) that is part of the "beads" are specific such as glass beads, wooden beads, prayer beads, and so on.Then you'll want to create a page of content (or product pages) to target the keywords of glass beads. So, we have to target more vintage glass beads.Everything will become more structured and people would know where they will browse to find the products they want.We can also create a theme on the category pages, such as handmade glass beads and handmade wooden beads. When a user searches for handmade or any links that contain the word "handmade" then the second page that has the keyword "handmade" will benefit.If you do not sell products and if your website information, you can decide to arrange your content into topics like the image below.
Whatever strategy you choose, clear site structure will greatly help search engines understand the entirety of your site, find your content, and help people to find what they are looking for.
A real example of the structure of the site
Die see another example, this time is that the hotels.com website a list of hotels in the world.
In its home page you will find a map that allows you to navigating past the continents to find the hotel you want. First we look at the continent.
Then we see the State. And finally, the city.
This is a clear structure where google and people were able to understand it. This is the site structure that we want.
However,Most of the pages on hotels.com - a page that gives a lot of business - sank to the bottom of the site structure. For example, Paris hotel pages that generate a lot of business / revenue. Although the page was popular, but if we do not consider the structure of the site it is important, then it's useless, it means that we give the same treatment to a page with other pages Paris hotel Paris hotel although the page is generating a lot of revenue.How does the power of the link workGoogle in the first year, they called BackRub. The name is derived from the term backlink - direct link from one site to another. Unlike other search engines at the time, Google not only indexes the text on the page to understand the content of the page, he is also looking for a direct link to that site. As we know, a page that has a good ranking on Google is because they have a link on another site.
How Google differs from other search engines. He treats each link as a vote. You will get a page rank well if your page has a lot of vote (link).You can help Google determine which pages need to be improved its ranking by directing your sites link to that page.Which is a very important page of your site?Before you plan the internal linking, you need to know which pages are very important in your site. So, how to find the important pages?If you sell products, you can track your sales on Google Analytics. You can find pages that are generating revenues and profits.If you are a blogger who make money through advertising, you definitely want to promote your page in order to generate a lot of traffic and clicks on your ad. You can also look it up in Google Analytics.If you do not already have a Google Analytics account, create it now too !!
When you've found the page is important or that generate a lot of profits, you have to make sure the structure of your site can help you to promote that page.
Let's look at an example of the site "bead" is. This is a model that is very simple, there are only three categories, and three pages of content in each category. In fact, you will have more of this. We can see that the flat structure of the site (this is a good thing).
With just two clicks, you can browse from the homepage to the product page.
For most sites, the home page is a page that is very strong, it is a page that can attract a lot of links. While maintaining the site structure that is simple, assume we have 36 links that come from outside that leads to our website.
The homepage has a link leads to a page three categories. What happens is that the link 36 to send a third of the total for each category. When divided by 3, of course, there are 12 leading to each category page. And there will be four links that point to the product page. So each product has 4 link.
Let us suppose that the pages Vintage glass beads produce a greater proportion of our profits. So, we want to increase its rank. We want a link that leads to there being more.
The solution is to connect our pages are most important and commercial of the home page. So, we have an internal link from the home page by adding a link from the home page directly to the page of vintage glass beads.
In this case, the homepage still has 36 incoming links. But, now for each category is divided into four to nine links spread in each category. And also pages of vintage glass beads also received 9 links. However, the pages of vintage glass beads received 12 links in total. This means that the page will tend to rank higher in Google. And this is an advantage for us, because the page is generating profit.
Navigation with site structure
Let's look at an example of how the practice. We return to hotels.com
We have seen how the navigation structure helps the user to find any page quickly. We can see that on the home page, hotels.com has additional navigation which send links to pages that are most important.
In this list we can see the hotel in Paris, France. We can not see the link to the "Hotels in Timbuku", because it is not a page that can make money. Instead, we send a link to a page that is most favorable.
For the same reason, www.winesdirect.co.uk has a link to the page "wine Tesco vouchers" from its home page.
You should also connect your most profitable pages are in your home page.
Page Rank
In fact, the link is measured by something called PageRank, according to the name of Google's founders, Larry Page.
This is 10 points with logarithmic scale concepts that are part of the algorithms that Google use to select and menguruti search results.
The definition of "logarithmic" is the moment where you get a PageRank greater, and to rise to the next level will be more difficult. So to go up from level one to level two is easier than the climb from level four to level five. And so on.
There are very few sites that have pagerank 10. This is 12 pages that have a PageRank of 10.
Do not be too concerned about PageRank for Google's algorithm takes into account many other factors to determine search results.What should we think about is the quantity and quality of links that point to any page will determine the position in the search results.Flat Structure vs Deep StructureSo far, we have seen a very simple site structure. In fact, chances are you will have a lot of categories and many other pages.A mistake that many site owners do is drown important pages away from the home page. This makes it less likely Google to index the pages of this sinking, and certainly only a few users who can find it.Let's just say I had arrived at the home page of an e-commerce site, look for a product - a roof rack of my car. This is a great site, with a wide range of products. I recommends for various reasons, although not for navigation.On the home page I found a roof rack, and I click.
I choose the car. I click again.
Then asked what model. I click again.
After that, I had to choose a year. Then, on the next screen, the number of doors that owned this car.Now my appetite for shopping is almost gone. And finally I found the car roof rack that I want.So far, I do five clicks. And we know that with every click, you will lose potential customers. So, the less people will see a page deep in this. And the fewer links that go to this page. And merchandise you will be less sold.This does not only happen to your visitors, search engines should also make the same number of clicks. And indirectly, we are told Google that the page we place far from the home page is not important. And every level, we will lose some valuable links. Pages we lose his authority.You will find a better example of how to choose the type of vehicle in the UK insurance website, confused.com. All options are presented with a page that simple.
By creating simple websites and pages that is close to the home page, you not only get links but also keep visitors on your site that are not blurred. Google recommends that you do not need to have more than 100 links on each page. However, it still gives you a chance to have some 10,000 pages in two clicks from the home page.When you plan your site structure, you must make sure that the most important pages, just two clicks from the home page.ConclusionWe have provided a lot of information. Let's recap. When planning to create a website, you should:
Research the target keyword before deciding to make the structure of your site. Read: How to use the Google Keyword Planner
Use the results of your keyword research is to decide which keywords you will be targeting to your home page, category pages, product pages, and blog posts.
Create a site structure that is flat - with all of your pages closer to home page
Make sure the most important pages on your site get a link from outside
Source: Wordtracker
Read more
The structure of well-planned website can increase your rankings in Google search results. This time we will learn how to organize and structure your website so search engines can find the best and profitable content from our site and visitors also have an interesting experience during their visit to our site.Why the site structure is very important for your successI want you to imagine that you will begin to build your dream home. May be with any style you like, with as much space as you want.
You can have a large indoor swimming pool, library and cinema indoor cool with a large size as well.How did you start the project? Where are you going to start?It is unlikely you immediately begin to build the foundation before making architectural plans. You'll want this house is comfortable, easy to get around in it, and a logical layout, but intuitive. This is the same as your site.
Plan your site structure, ranging from navigation, logic, and know the keyword you are targeting is crucial to the success of your site to attract traffic.
Only the index page that Google can appear at the Google search results.
Link Power - Distribute all the links you to every page / pages you
Link Power comes from other sites linked to your site. And of course with the keyword competition. This is an important factor to decide where the page / pages you will appear in search results / Google.
Usability - helping with the user find what content they want quickly (with little clicks as possible).
Let's look at the actual site
Come see the structure of the actual site so that you can understand what I mean.
When you connect a page from the home page or your main navigation, it means you are stating that the link connected to your page is important.
Look at how Amazon.com connect the link to the page you want to find the user.
How is keyword research can provide advice on the structure of the site
We know that keyword research can tell you what people like. So, we can use that information to plan the structure of our site.
This is the general form of the site.
Your keyword choice depends on:
The size of the niche keyword / specific
How relevant his specific keywords with your business
How many resources do you have to create new content
Home page image above targeting the keyword "beads" (rosary to pray).From the home page, and then plug it into the category pages. Where we will target the wording longer (long tail) that is part of the "beads" are specific such as glass beads, wooden beads, prayer beads, and so on.Then you'll want to create a page of content (or product pages) to target the keywords of glass beads. So, we have to target more vintage glass beads.Everything will become more structured and people would know where they will browse to find the products they want.We can also create a theme on the category pages, such as handmade glass beads and handmade wooden beads. When a user searches for handmade or any links that contain the word "handmade" then the second page that has the keyword "handmade" will benefit.If you do not sell products and if your website information, you can decide to arrange your content into topics like the image below.
Whatever strategy you choose, clear site structure will greatly help search engines understand the entirety of your site, find your content, and help people to find what they are looking for.
A real example of the structure of the site
Die see another example, this time is that the hotels.com website a list of hotels in the world.
In its home page you will find a map that allows you to navigating past the continents to find the hotel you want. First we look at the continent.
Then we see the State. And finally, the city.
This is a clear structure where google and people were able to understand it. This is the site structure that we want.
However,Most of the pages on hotels.com - a page that gives a lot of business - sank to the bottom of the site structure. For example, Paris hotel pages that generate a lot of business / revenue. Although the page was popular, but if we do not consider the structure of the site it is important, then it's useless, it means that we give the same treatment to a page with other pages Paris hotel Paris hotel although the page is generating a lot of revenue.How does the power of the link workGoogle in the first year, they called BackRub. The name is derived from the term backlink - direct link from one site to another. Unlike other search engines at the time, Google not only indexes the text on the page to understand the content of the page, he is also looking for a direct link to that site. As we know, a page that has a good ranking on Google is because they have a link on another site.
How Google differs from other search engines. He treats each link as a vote. You will get a page rank well if your page has a lot of vote (link).You can help Google determine which pages need to be improved its ranking by directing your sites link to that page.Which is a very important page of your site?Before you plan the internal linking, you need to know which pages are very important in your site. So, how to find the important pages?If you sell products, you can track your sales on Google Analytics. You can find pages that are generating revenues and profits.If you are a blogger who make money through advertising, you definitely want to promote your page in order to generate a lot of traffic and clicks on your ad. You can also look it up in Google Analytics.If you do not already have a Google Analytics account, create it now too !!
When you've found the page is important or that generate a lot of profits, you have to make sure the structure of your site can help you to promote that page.
Let's look at an example of the site "bead" is. This is a model that is very simple, there are only three categories, and three pages of content in each category. In fact, you will have more of this. We can see that the flat structure of the site (this is a good thing).
With just two clicks, you can browse from the homepage to the product page.
For most sites, the home page is a page that is very strong, it is a page that can attract a lot of links. While maintaining the site structure that is simple, assume we have 36 links that come from outside that leads to our website.
The homepage has a link leads to a page three categories. What happens is that the link 36 to send a third of the total for each category. When divided by 3, of course, there are 12 leading to each category page. And there will be four links that point to the product page. So each product has 4 link.
Let us suppose that the pages Vintage glass beads produce a greater proportion of our profits. So, we want to increase its rank. We want a link that leads to there being more.
The solution is to connect our pages are most important and commercial of the home page. So, we have an internal link from the home page by adding a link from the home page directly to the page of vintage glass beads.
In this case, the homepage still has 36 incoming links. But, now for each category is divided into four to nine links spread in each category. And also pages of vintage glass beads also received 9 links. However, the pages of vintage glass beads received 12 links in total. This means that the page will tend to rank higher in Google. And this is an advantage for us, because the page is generating profit.
Navigation with site structure
Let's look at an example of how the practice. We return to hotels.com
We have seen how the navigation structure helps the user to find any page quickly. We can see that on the home page, hotels.com has additional navigation which send links to pages that are most important.
In this list we can see the hotel in Paris, France. We can not see the link to the "Hotels in Timbuku", because it is not a page that can make money. Instead, we send a link to a page that is most favorable.
For the same reason, www.winesdirect.co.uk has a link to the page "wine Tesco vouchers" from its home page.
You should also connect your most profitable pages are in your home page.
Page Rank
In fact, the link is measured by something called PageRank, according to the name of Google's founders, Larry Page.
This is 10 points with logarithmic scale concepts that are part of the algorithms that Google use to select and menguruti search results.
The definition of "logarithmic" is the moment where you get a PageRank greater, and to rise to the next level will be more difficult. So to go up from level one to level two is easier than the climb from level four to level five. And so on.
There are very few sites that have pagerank 10. This is 12 pages that have a PageRank of 10.
Do not be too concerned about PageRank for Google's algorithm takes into account many other factors to determine search results.What should we think about is the quantity and quality of links that point to any page will determine the position in the search results.Flat Structure vs Deep StructureSo far, we have seen a very simple site structure. In fact, chances are you will have a lot of categories and many other pages.A mistake that many site owners do is drown important pages away from the home page. This makes it less likely Google to index the pages of this sinking, and certainly only a few users who can find it.Let's just say I had arrived at the home page of an e-commerce site, look for a product - a roof rack of my car. This is a great site, with a wide range of products. I recommends for various reasons, although not for navigation.On the home page I found a roof rack, and I click.
I choose the car. I click again.
Then asked what model. I click again.
After that, I had to choose a year. Then, on the next screen, the number of doors that owned this car.Now my appetite for shopping is almost gone. And finally I found the car roof rack that I want.So far, I do five clicks. And we know that with every click, you will lose potential customers. So, the less people will see a page deep in this. And the fewer links that go to this page. And merchandise you will be less sold.This does not only happen to your visitors, search engines should also make the same number of clicks. And indirectly, we are told Google that the page we place far from the home page is not important. And every level, we will lose some valuable links. Pages we lose his authority.You will find a better example of how to choose the type of vehicle in the UK insurance website, confused.com. All options are presented with a page that simple.
By creating simple websites and pages that is close to the home page, you not only get links but also keep visitors on your site that are not blurred. Google recommends that you do not need to have more than 100 links on each page. However, it still gives you a chance to have some 10,000 pages in two clicks from the home page.When you plan your site structure, you must make sure that the most important pages, just two clicks from the home page.ConclusionWe have provided a lot of information. Let's recap. When planning to create a website, you should:
Research the target keyword before deciding to make the structure of your site. Read: How to use the Google Keyword Planner
Use the results of your keyword research is to decide which keywords you will be targeting to your home page, category pages, product pages, and blog posts.
Create a site structure that is flat - with all of your pages closer to home page
Make sure the most important pages on your site get a link from outside
Source: Wordtracker
